Abacus law legal software
"Improving Your Law Practice Through Technology"
July 2009

How to turn $20 into $100, and get priceless advice

The book "Dangerous Law Practice Myths, Lies and Stupidity" by Abacus president Judd Kessler, Esq. is getting rave reviews on Amazon.com. It has 35 short stories that you’ll not only enjoy reading, the lessons learned could make a big difference in your law practice.

Here’s an ethical bribe to get you to buy the book and help make it the number one book in its category on Amazon:

Before this Friday, July 31, 2009, go to Amazon.com and buy the book for just $19.95 (plus s&h). Then simply email receipt@abacuslaw.com your online Amazon receipt and we'll give you a credit for $50 good towards any AbacusLaw product or service. Then, return to Amazon and enter your personal, honest review of the book by August 14, 2009, send us an email letting us know, and you’ll receive ANOTHER $50 in Abacus credit. We look forward to reading your thoughts on the book!

The book is available for purchase any day, but it's ONLY now thru Friday that purchases qualify for the Abacus bonus.

Click here to purchase on Amazon


Marketing - The Social Media Way

The social media giant Twitter is no longer just for the social butterfly. The site helps users to connect with clients, friends, colleagues and potential customers. It is a great way to network and get your law firm in front of prospects.

"Tools & Tactics to Tweet Well on Twitter"
In the article "Tools & Tactics to Tweet Well on Twitter", Kelly Talcott wrote about how "Twitter had grown up, maturing into a content delivery system for business, or at least for business people." He also talked about different tools and tactics to help legal professionals get the most out of Twitter:

"Intelligent use of Twitter can help you stay on top of current news, get and keep in touch with clients, and develop contacts around the world. It takes some effort to get up and running, but if approached properly, Twitter can be worth it."

To read more about what Kelly has to say about Twitter click here
For more information on Kelly Talcott visit eapdlaw.com 
Don’t forget to follow Abacus on Twitter: @AbacusLaw


Many Firms Have Increased Business

Despite what you may hear on newscasts about economic conditions, many law firms have seen an increase in their case numbers over the past year. An important factor in growing caseloads in these times is being proactive in marketing, particularly knowing what is and isn't working so you can apply your marketing budget effectively.

With Abacus Rainmaker, you can avoid making the 7 most common marketing mistakes:

  1. Wasting money on ineffective advertising
  2. Failing to address the needs of prospects
  3. Missing referral opportunities
  4. Ignoring the sources of client dissatisfaction
  5. Failing to nurture and educate clients
  6. Not branding service correctly
  7. Not cross-selling or up-selling clients

Don’t hold your firm back because you’re not sure what works for you and what doesn’t.  Abacus Rainmaker installs on top of AbacusLaw v18 (Classic or Gold). It’s quick, easy and effective. Call Abacus today at 800-726-3339. You’ll be glad you did.