AbacusLaw News

 
May 2011
Improving your practice

New Service Specifically for Law Firms: AppearEverywhere™
Want more clients?

Local Search MarketingPotential clients are looking for attorneys online. If your firm’s name and address doesn’t appear everywhere they’re searching, you’re losing clients.

As a busy lawyer, you don’t have the time it takes to get your law firm listed on all the websites you need to be listed on. Our new service exclusively for law firms, AppearEverywhere, does it for you. We manually submit your firm to over 200 popular sites (including Google Places and Bing Local) and create custom content that showcases your practice including original articles, photos and custom video.

As a special introductory offer, save 50% on our packages. To learn more click here.



AbacusLaw Tip of the Month
Enhanced document management

enhanced Document Management

You can select multiple documents pertaining to any case to work on at once. For example, simply check the boxes next to documents and you can open, email, delete or bill for multiple documents at once.


Practice Pointer
3 Easy Steps to Monitor Your Online Reputation

A guest article from LawInfo.com

Practice PointerPotential clients use the Internet as their number one source for product and service reviews and base their hiring decisions on what they read. If you’re failing to monitor what others are saying about you online you run the risk of losing business because of unchecked negative reviews.

Step 1: Take inventory of what’s already published about you and your firm
The easiest way to inventory what’s already said about you is to perform a Google and Bing search of your name and your firm’s name. In addition to these sites, you should also search for your name on popular social media sites such as Facebook and LinkedIn. You should also search for your name on popular rating sites such as Google Reviews, Yelp.com, CitySearch.com, JudysBook.com, and InsiderPages.com.

Step 2: Set up automatic alerts to signal you when certain keywords are used online
Google Alerts (www.google.com/alerts) will send you automatic emails notifying you whenever any of your pre-selected keywords appear on a Google search. You’ll want to focus alerts on phrases like your name and firm name, but you might also consider using alerts for your clients or competitors. The software is simple to setup, free, and can be changed at anytime to accommodate new phrases or keywords.

Step 3: Implement both a short and long term strategy to build a marketable web presence
Short term: If through your inventory or alerting process you discover false information or a clearly defaming review, your best strategy is to contact the website’s customer service center and demand the review or information be removed immediately.

Long term: Build an optimized website and encourage your clients to write positive reviews about your firm. In addition to your firm’s website, it’s good practice to manage your firm’s social network profiles which can help build the linking essential for proper SEO.

For more information on online reputation management visit http://www.lawinfo.com/ or call 800-397-3743.



Pro BonoPro Bono
Have your phone ring wherever you are!

Do you ever wish your phone could ring at the office, home and on your cell phone simultaneously so you’d never miss an important call no matter where you are? With Google Voice, one of the many free Apps from Google, it can.

Google Voice gives you one phone number, custom voicemails for different callers, text message transcripts of voicemails and much more. No matter where you are, or when, you’ll always have the ability to answer important client inquiries or other business calls. Your clients will never hear “I’m sorry he’s out of the office” again.

 

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