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Practice Pointer
3 Easy Steps to Monitor Your Online Reputation
A guest article from LawInfo.com
Potential clients use the Internet as their number one source for product and service reviews and base their hiring decisions on what they read. If you’re failing to monitor what others are saying about you online you run the risk of losing business because of unchecked negative reviews.
Step 1: Take inventory of what’s already published about you and your firm
The easiest way to inventory what’s already said about you is to perform a Google and Bing search of your name and your firm’s name. In addition to these sites, you should also search for your name on popular social media sites such as Facebook and LinkedIn. You should also search for your name on popular rating sites such as Google Reviews, Yelp.com, CitySearch.com, JudysBook.com, and InsiderPages.com.
Step 2: Set up automatic alerts to signal you when certain keywords are used online
Google Alerts (www.google.com/alerts) will send you automatic emails notifying you whenever any of your pre-selected keywords appear on a Google search. You’ll want to focus alerts on phrases like your name and firm name, but you might also consider using alerts for your clients or competitors. The software is simple to setup, free, and can be changed at anytime to accommodate new phrases or keywords.
Step 3: Implement both a short and long term strategy to build a marketable web presence
Short term: If through your inventory or alerting process you discover false information or a clearly defaming review, your best strategy is to contact the website’s customer service center and demand the review or information be removed immediately.
Long term: Build an optimized website and encourage your clients to write positive reviews about your firm. In addition to your firm’s website, it’s good practice to manage your firm’s social network profiles which can help build the linking essential for proper SEO.
For more information on online reputation management visit http://www.lawinfo.com/ or call 800-397-3743.
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