While your website’s primary mission is to provide a quality experience for your visitors and convert them into qualified leads, don’t forget your website also needs to be found by the right people.  Setting up your website so it is search engine friendly is critical to having success with the major search engines such as [...]

Visitors to your website are usually apprehensive. The anxiety of their legal issues is combined with the fear of not being able to find the right law firm to solve their problems.  If you don’t [...]

So, your potential client has spent a couple minutes on your website and is getting a warm fuzzy feeling about your ability to help them. What’s next? Many law firm websites don’t provide a clear next step. What do you [...]

A new visitor’s commitment to your website is very low. If they can’t find what they’re looking for quickly and easily, they are likely to leave. Instead of organizing your site around what you want to say, organize it around your visitor’s needs and goals. Structure and navigation should be easy to understand, easy to [...]

As soon as they arrive at your site, potential clients want to know “what will you do for me?” and “what is so special about your firm?” In short, your website must have a well-positioned value proposition that succinctly describes what your firm does, who it serves, and what makes it better than your competitors. [...]

It is said that 65% of those looking for legal advice look for it online. Is your website turning those people away or turning them into paying clients? Are flaws in your website hurting your reputation, costing you clients, and undermining your competitiveness? I’ve come up with 7 critical components of law firm websites that [...]

Paying for advertisements in search engines (PPC) is an excellent way to immediately drive qualified traffic to your law firm’s website. By bidding on keywords and phrases of your choice, you can target messages to specific groups of people by showing them an advertisement when they type your keywords into search engines. PPC is cost [...]