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A guest article from LawInfo.com Video production doesn’t need to be intimidating. With these step by step instructions you’ll be creating engaging videos that attract prospects in no time. Step 1: Select a Topic
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A recent blog post listed over 30 tips for marketing a law firm of any size. I have summarized 6 of my favorite points below. Make sure the right person is greeting your visitors and answering your phones! Receptionists are our first impression makers – our front door marketing ambassadors – and it is foolish to [...]
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The color palette of your website is important not only to make a good first impression, but to reduce unintended fear and anxiety of visitors. An article on The Branding Strategy Blog defined the emotions associated with common colors: Red: Exciting, strong
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Ever wonder why potential clients don’t choose your firm? A recent blog post detailed the top 5 reasons why clients choose not to hire certain law firms. “I thought you cared more about yourself and your firm than my problems/needs, either in our conversation or in your website content.”
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In person networking at trade shows, meetings, conferences, etc., are a great way to meet new people and establish professional relationships. Here are some tips to keep in mind when networking in person: Maintain eye contact with the person with whom you are speaking
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Every day, potential clients are looking for attorneys online. No wonder competitive firms have an effective Internet presence. At Abacus Data Systems, we’ve launched new services that let you improve the performance of your existing website, or, if you don’t already have your own free-standing website, we can create one for you. For more information (including a [...]
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The State Bar of Arizona posted a video explaining the qualities of a good elevator speech. Elevator speeches are typically 15-30 seconds long and are used to introduce yourself, your business and your expertise. This is your opportunity to explain to people not only who you are, but what you do. Your speech should: Have a meaningful [...]
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In our week-long celebration of Law Day 2010 (officially May 1), Abacus is pleased to offer you a complimentary copy of “Networking for Lawyers”. Whether in meetings, at events, or on any of the online networking websites, you’ll feel more comfortable and get more value, when you apply the tips included in this guide. For your [...]
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Larry Kohn, president of Kohn Communications, coined the term “the marketing mind” to describe the ability for lawyers to always think in terms of marketing. Most lawyers don’t have this skill at first, but since it’s an entrepreneurial concept, everyone can develop it. Most lawyers feel they are too busy to market themselves on a daily [...]
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Most law firms spend very little time worrying about branding. Many think that with a logo, letterhead, and business cards, they’ve completed their brand image. However, a brand is bigger than a few symbols. Your brand is your firm’s promise. Brand Qualities illustrate what your firm wants its brand to be known for. Think about specific [...]
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Influence and motivation are my favorite topic, so I just had to share my thoughts on it :) I think ...